Every girl who online shops (or shops in general) has shopped at Forever 21 once, twice, or several times in their life. Despite some of their clothing quality being a bit poor, you can’t beat their low prices for certain things. Plus, the company is consistent in keeping up with trends and partnering with designers and bigger brands to bring us fly clothes at low costs.
While the company is popular among millennial women, people online are calling the brand out for body-shaming after several customers received diet bars in the mail along with their online order.
Customers who complained claimed that they ordered from Forever 21’s plus-size section and, along with their clothing, they received an Atkins weight loss bar.
However, many women on Twitter are also saying that they received an Atkins bar with their order—despite ordering a small/medium (not from the plus-size brands).
According to Forever 21’s spokesperson in Jezebel:
From time to time, Forever 21 surprises our customers with free test products from third parties in their e-commerce orders. The freebie items in question were included in all online orders, across all sizes and categories, for a limited time and have since been removed. This was an oversight on our part and we sincerely apologize for any offense this may have caused to our customers, as this was not our intention in any way.
Apparently, it’s true because another customer said she received a free razor with her order.
Regardless, many women online are saying Forever 21 should think twice about partnering with a brand that endorses diet fads and weight loss trends—as it’s an unhealthy campaign to market to young women.
Regardless if it’s a marketing plan with the Atkins brand itself, Forever 21 should know that this kind of product endorsement is promoting an unhealthy body image campaign amongst their customers. Women should feel good when ordering new clothing in the mail, not as though they need to lose more weight.
Do better, Forever.
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This content was originally published here.